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The brand aims to raise $500,000 for equal rights organizations.
June 1, 2023
By: Lianna Albrizio
Associate Editor
To benefit its Viva Glam Campaign — an effort launched at the height of the AIDS epidemic nearly 40 years ago to raise funds for organizations supporting the LGBTQ community through annual limited-edition collections— Mac Cosmetics has established a Day of Giving. Taking place on June 9, 100% of all lipstick sales will benefit LGBTQ and women’s rights organizations. According to the brand’s senior vice president and global chief marketing officer, Aïda Moudachirou-Rébois, the annual ca...
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